visitor research

Jul 21 2013

10 common mistakes in survey design

The availability of free online survey software like Survey Monkey means that anyone can design and run a survey.  It’s great that these tools are so readily available. It means that gathering important data is easier and cost-effective. On the other hand, surveys are being designed by people with little or no experience. Here are […]

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Feb 19 2013

Why do visitor research?

Any arts or cultural venue such as an art gallery or museum relies on visitors coming through the door, engaging in something and hopefully returning.  If you are managing this type of venue you will want to know more about your visitors and gather information that will assist you with promotions, exhibition development or audience […]

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