June, 2015

Jun 29 2015

Sticking your neck out- choosing focus groups or individual interviews

Qualitative research provides researchers and evaluators with detailed information about attitudes, views, behaviour and preferences. Two common qualitative research techniques are focus groups (group discussions) and one-on-one interviews (also called in-depth interviews). The interactive nature of both of these approaches means that their success is dependent on the skills of the interviewer or moderator. There […]

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Jun 9 2015

Estimating market size like Fermi

  Enrico Fermi (1901-1954) was an eminent physicist who developed a knack for intuitive, even casual sounding measurements. The value of quick estimates was something Fermi was familiar with. He was well known for teaching his students skills to approximate fanciful-sounding quantities that, at first glance, they might presume they knew nothing about. The best […]

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