4 tips for minimising intercept interview errors

Sep 29 2014

4 tips for minimising intercept interview errors

If you’ve hosted an event, activity, exhibition or festival in which you’ve garnered feedback from visitors, you may be familiar with the process of intercept interviewing. This is where a team of people with clipboards approach visitors and ask for feedback during or immediately after the event to capture their immediate views and experiences. Starting […]

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Feb 19 2013

Why do visitor research?

Any arts or cultural venue such as an art gallery or museum relies on visitors coming through the door, engaging in something and hopefully returning.  If you are managing this type of venue you will want to know more about your visitors and gather information that will assist you with promotions, exhibition development or audience […]

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