The challenges of branding and marketing the arts
I recently spoke with Opera Australia’s Sales and Marketing Director, Georgia Rivers (pictured), about the challenges surrounding arts branding and marketing. Here is what she had to say. Natalie: What is branding and why is it important for performing arts organisations? Georgia: In the case of Opera Australia, the “brands” of the various operas – […]
Read moreBlack Saturday arts recovery grant recipient – 5 years on
Following the Black Saturday bushfires in Victoria in 2009, Arts Victoria––through Regional Arts Victoria––offered a series of quick response grants of up to $2,500 during the early recovery phase for artists to work in their communities on projects that contributed to the recovery effort. As the evaluator of this initiative, I met a number of […]
Read moreCreative healing in regional Queensland
Murri Girls Into Art showcases the work of a group of Central Queensland women as they journey to health and healing through their arts practice. For the past few years, the women have come together weekly to create vibrant artworks whilst telling stories and learning together, sharing their problems, fun and laughter. An exhibition at […]
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